Backed by heavyweights like Sir Elton John and ABBA’s Björn Ulvaeus, Audoo is on a mission to ensure artists get fairly paid when their tracks are played in public spaces. Its GDPR-compliant Audio Meters anonymously log real-world music usage in venues, providing a more accurate picture for royalty distribution than the traditional reliance on sample data and manual reporting.
A sound investment in culture
For True Pub Co, music isn’t background noise – it’s integral to the identity and experience of its pubs. From building atmosphere to boosting dwell time and staff morale, music underpins the vibe that keeps customers coming back. Now, that vibe comes with a guarantee that the creators behind it are recognised and rewarded.
“Music is part of who we are, This partnership with Audoo means we can honour the artists whose music shapes our pub experiences by accurately reporting the tracks we play. It’s about fairness, transparency, and backing the creative sector that adds so much to our lives.” Gerard Flynn, Director at True Pub Co.
The partnership is one of several that Audoo has struck across the hospitality sector, including with The Metropolitan Pub Company. As adoption grows, Audoo is helping turn the UK’s retail and leisure businesses into active supporters of musicians and songwriters.
“This collaboration marks a key moment for us, True Pub Co understands that music drives atmosphere – and they’re making sure artists are properly credited for it. We hope this sets a new standard for the industry.” Ryan Edwards, founder and CEO of Audoo.
Founded in 2018, Audoo operates in 15 countries and is working with collection societies and rights organisations globally. Its mission is both simple and urgent: to fix the broken system behind public performance royalties and deliver a fairer future for music.
As more venues turn to data-led reporting, this partnership highlights a broader shift underway in the UK music ecosystem – one where transparency and technology finally align with the energy of live spaces and local scenes. For now, punters at True Pub Co can enjoy their favourite tracks knowing the system is more equitable for their favourite artists.
